News Article

Tennis coaches and club leaders are being invited to join an upcoming webinar that explores one of the most important factors influencing long-term success in coaching and club environments: leadership.

John Cavill, founder of Tennis Works and Director of Tennis at Stony Stratford Tennis Club, will be presenting his highly regarded webinar, “The Leadership Divide: Building or Breaking Your Tennis Culture,” a session designed to help coaches better understand the impact leadership has on player development, staff performance, and overall club culture.

Drawing on decades of experience working with coaches, clubs, and player development programmes, Cavill will examine the subtle but critical leadership behaviours that often determine whether a tennis programme thrives or struggles.

“The reality is that culture isn’t built by chance,” says Cavill. “It’s created through the daily actions, decisions, and behaviours of the people leading the environment. Small leadership choices can either strengthen a programme or gradually undermine it.”

The webinar will explore how coaches and club leaders can identify behaviours that unintentionally create barriers to growth, while providing practical strategies for developing a positive, high-performance culture that benefits players, coaches, parents, and staff alike.

Participants can expect to gain insight into:

• The leadership behaviours that build strong, unified coaching environments
• Common mistakes that can negatively affect culture and player development
• Practical frameworks for creating alignment across coaching teams
• Strategies for developing long-term success through intentional leadership
• Ways to improve communication, accountability, and team cohesion

The session forms part of Tennis Works’ continued commitment to coach education and professional development, helping coaches move beyond technical knowledge to become more effective leaders within their organisations.

Over recent years, Tennis Works has become widely recognised for its focus on coaching development, business mentoring, leadership education, and programme design, supporting coaches both on and off the court.

For Cavill, leadership remains one of the most overlooked aspects of coaching.

“Many coaches spend years improving their technical knowledge, but very little time understanding how leadership influences every part of a programme. My goal is to help coaches recognise that culture is one of their most powerful coaching tools.”

The webinar is expected to attract coaches, programme leaders, club managers, and tennis professionals looking to strengthen their leadership approach and create environments where players and staff can thrive.

For more information and registration details, visit:

https://tennisworks.net/events/leadership-divide-webinar/ 

About John Cavill

John Cavill is the Founder of Tennis Works and Director of Tennis at Stony Stratford Tennis Club. Through Tennis Works, he supports coaches and tennis businesses worldwide through coach education, leadership development, mentoring programmes, and business growth strategies. He is widely recognised for his work in helping coaches create sustainable, high-performing programmes and coaching environments.